Core Value – A belief that guides a firm’s actions, unites its employees and defines its Brand. Some examples of Core Values range from Honesty, Transparency, Loyalty, Fairness, Proper Work Ethics, Equality, Sacrifice, High Morals to Positive Attitudes.
When we pay attention to our core values and how these values affect the way we think, and interact with each other you will notice they also affect our decision making processes and this also impacts our Brand. This can be seen positively or negatively depending on how our values are calibrated.
When you really think about it, our core values not only shape us as individuals, they also shape our decisions and this plays an integral part in our relationships. We want people to connect with who we are and our Brand as this is what your Brand is as I mentioned before. Our Mission is our mandate, our promise that we have made to our clients, our customers as to what we intend to offer them and to keep our word, so they learn that we are what we say we are and our Brand is what we say it is.
Once people can believe in your Brand ,based on your Vision, Mission and Core Values then they will see your Brand as one they can trust, as your promise to be to them as you said was honest, and it was transparent and you delivered. This is what makes the difference between a successful Brand and one that fails. There are 2 videos which I’ve included that spoke to me and I hope you get value as you view them as well.