Instagram is one of the fastest growing social media powerhouses
today with over 200 million users daily. In this post I’ll share with
you how to setup your Instagram profile for maximum
Your Instagram profile creates the first impression of your brand
and is the backbone of your Instagram presence. At the heart of
your Instagram profile is your Instagram bio. It offers 150
characters of prime real estate to introduce yourself and show new
visitors why they should follow and engage with your brand. Let’s
dig in as we learn How to setup your Instagram account for
Components Of Your Instagram Bio
Before you start thinking about what to write, you need to
understand all the components of your profile. An Instagram
profile will feature the following:-
- Name of Account
- Contact Information
- Website Link
- Call To Action Button
1. Name On Your Instagram Profile
When introducing yourself, it makes sense to start with your name.
Include your real brand name, of course, but you don’t have to stop
The name and username fields are the only parts of your
Instagram profile that are included in Instagram searches. That
means you can also include a variation or abbreviation of your
name, if you think it’s a term people might use to search for you,
Or you could include an important keyword that might help people
discover your account, like Jeanette374 does in the pic below
using the hashtag #fitnessmum.
2. UserName on Your Instagram Profile
This is your identity on Instagram. It’s your @ handle, and it forms
part of your profile URL (instagram.com/username). Use a
consistent handle across social networks to make it easy for people
to find you.
3. The Category on Your Instagram Profile
If you have a business profile on Instagram, you can choose a
category for your business. This appears under your name and
can help people see at a glance what you do.
Using a category for your business can free up space in your
Instagram bio, since you don’t need to repeat this information.
However, it only appears in the mobile view, so you can’t assume
everyone will see it.
4. Your Profile’s Contact Information
Business profiles can include contact buttons that allow people to
phone you, email you, or get directions to your business directly
When you add your address to your Instagram business profile, it
appears below your bio but does not use up any of your bio
character count. This is another great way to free up space for
more compelling bio information. See Photo below.
5. Website Link On Your Instagram Profile
This is the only place on Instagram where you can post a clickable link.
You can change the URL as often as you like. You might want to link
to your newest or most important content (like your latest blog post
or video), a special campaign, or a landing page specifically for
visitors coming from Instagram.
6. Your Bio’s Call To Action
You can encourage people to take action straight from your
Instagram bio with CTA buttons. These allow your followers to take
actions like book a table at your restaurant, buy tickets for your
event, or just grab your latest E-book. A Call to Action is a great
feature to include as it merits engagement and activity on your
Instagram profile. Watch the video below from Jerry Potter of
Five Minute Social as he shows you just how easy it is to add these
CTA buttons to your Instagram Bio.
7. Skill Sets & Writing The Perfect Bio
Finally, there’s the bio itself. Your Instagram profile bio gives you
just 150 characters to explain who you are and what you do. It
should also convey your brand’s unique personality and show your
audience that they have come to the right place.
That’s a lot to ask of such a small amount of text. You’ll need to
employ some creative Instagram bio ideas to make your bio stand
Your Instagram bio is your introduction to new followers. A boring
bio is not going to inspire people to click the follow button, even if
you’ve got some great photos in your feed.
Your photos show users what you do. Your bio is your chance to tell
them who you are. This is social media, after all—it’s important to
Convey important quick-hit information about your account here,
too. What is your brand promise?
If you’re an individual entrepreneur, what are your special skills?
Are you a local business?
Is your product ethically made?
All good marketing material includes a clear and compelling call to action.
Your Instagram bio is no exception. Give visitors clear direction.
What is the first thing you want people to do after they visit your profile?
You might want to send people to a link where they can buy or book your products.
But you might have a different conversion goal in mind. Maybe
you want people to Like your Facebook page or sign up for your
Maybe you want them to visit your website. You could say,
“Visit our website,” of course.
See how Jackson Cyprian crafted his CTA for his free offer above.
I’ve taken you through some brief pointers you can begin
employing to boost your Instagram engagement and increase
followers. This is a very extensive topic, but I’ve given you the
critical components you’ll need to see successful results.
I also want to mention that in your Instagram bio, never overlook
the opportunity to use emojis in your bio. They can be so useful
sometimes in relating your story within your bio, so don’t forget to
use them when you can. Here in my bio, you can see where I use
emojis to help make the bio more visually appealing.
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