I still remember the first time I had heard about having a Brand and discovered the importance of Branding for your business. I immediately thought of what I might select as a Brand that spoke to who I was and what I would have to offer.
Beyond just a memorable logo, good branding increases the value of a company,
provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? …
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo.
The Importance of Branding for your business: What is Branding?
Branding is YOU. It’s your company, your service, and—perhaps even more importantly—your reputation. When you create your company’s image, personality, and existence, you’re branding it.
It’s less about the color of your logo and more about who you are as a business.
Why Branding is so Important to Businesses
Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Why is building a Brand so Important ?
Using the power of emotion, a strong brand identity will help acquire customers, motivate employees, and build credibility!
A strong brand image will influence your current and prospective clients’ response to your products and services……
This is why customer research is a critical first step of any brand development!
A company’s brand is more than its logo—it is its entire personality.
Why Branding is not Marketing, But BOTH are needed
Marketing goes beyond show and tell; it transforms people into buyers. It’s not enough to simply tell the world that you exist; you need to persuade prospective customers to buy your product or try your service.
Marketing is all about the presentation and delivery. Is there a simpler way to differentiate between branding and marketing? James Heaton of Tronvig Group says it best:
“Branding is strategic. Marketing is tactical.”
Laying a Solid Foundation
Building a brand is much like laying a solid foundation. It’s the first step toward the success of your business.
When you build a likable and respectable name that customers can get behind, they’re more receptive to your marketing campaigns.
They like you and what you stand for so they want to hear what you have to say. Plus, by developing your brand and following up through marketing efforts, you’re increasing the potential for your Return on Investment (ROI)
The Importance of Branding for Your Business: Conclusion
I have attempted to show you as briefly as possible the importance of Branding for your business.
Having said that, I’ll leave you this bullet list of the key components BRANDING provides for your business.
I do hope you got value from this post and be sure to leave a comment.
- We can see that Branding gets recognition
- Branding increases business value
- Powerful Branding generates new customers
- It is true that Branding improves employee pride & satisfaction
- With Branding trust is created within the marketplace
- Branding supports advertising
- The first step towards the success of your business is Branding.
Here is an opportunity that can set your business apart both with Branding and Marketing ability to reach more customers and retain the ones you currently have. Take a look here then connect with me here to discuss what you like about what you saw.
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